Insights
Leadership, hiring, trust, budgets and the craft of getting a room to work. Written by the people doing it.
The split is rarely written down, which is exactly why it goes wrong. A working division of responsibility between the two roles, and the four conversations worth having before you need them.
26 Aug 2026 · 1 min read
Most companies competing for engineers are not going to win on cash. What they can win on is clarity: bands people can see, reviews that happen on time, and raises that do not require asking.
23 Aug 2026 · 1 min read
Inheriting a team is harder than building one. The first ninety days set what people believe about you, and almost none of it comes from what you say in the all-hands.
20 Aug 2026 · 1 min read
Venue minimums, service charges, AV markup and the overtime clause. Where the money actually goes in a large event budget, and which lines are negotiable.
17 Aug 2026 · 1 min read
A working model for a 300-delegate event, with the numbers we see in Ahmedabad, Mumbai, Dubai and Singapore, and the three costs first-time organisers forget.
14 Aug 2026 · 1 min read
Everything an audience experiences on the day is downstream of a document almost none of them will ever see. How we write ours.
11 Aug 2026 · 1 min read