Event Craft
The run sheet is the product
Everything an audience experiences on the day is downstream of a document almost none of them will ever see. How we write ours.
Everything an audience experiences on the day is downstream of a document almost none of them will ever see. How we write ours.
Where this usually goes wrong
The failure is almost never a lack of good intent. It is that nobody wrote the thing down, so two people held two different versions of it and only found out under pressure.
What to do instead
Put it in writing while the stakes are low. Revisit it on a schedule rather than in a crisis. And be specific enough that someone could disagree with it — a statement nobody could argue with is not a decision.
A working checklist
- Name the decision and who owns it.
- Agree what would make you change your mind.
- Set the date you will look at it again.
Planning something along these lines?
Tell us the shape of it and we will come back with what it takes and what it costs.
Start a conversation